Air Jordan 4 Fluff Grey Orange

"We want to get to the ends of the bell curve. "Stepping beyond the focus groups and drivers that Ford had traditionally used for research, Ideo went to raw novices. Some teenagers, Brace said, had no idea what the tachometer was or why it was there. Getting rid of the tachometer had not been seriously considered by Ford. Ideo also went to extreme experts, Roberts said. One was a member of an Internet forum of audio tinkerers pioneering the use of the MP3 format music in cars. These users had addressed many of the interface issues that concerned Ford, developing their own ways to combine audio, video and other entertainment streams.

For a driving simulator, the group used a projector showing the video ga.

Air Jordan 4 Fluff Grey Orange

the world. ''We wanted to get outside the bubble," said Jennifer Brace, a user interface design engineer at Ford. "We wanted an instruction by instruction DNA for vehicle interiors. "Ideo said that its methods were built onresearch and making prototypes for fast feedback. Its work began with interviews of a broad cross section of people not just seasoned drivers, but also airplane pilots and ATM users. This is called ethnographic research; similar work from Ideo helped in the development of the SmartGauge in the Ford Fusion Hybrid, a display of green leaves that coaches drivers to drive more efficiently. "We found we learned the most not from the average driver, but from the extreme cases," said Iain Roberts, head of the interface group in Ideo's Chicago office, who led the team working with Ford.

orer. The standards will apply to future Ford models around Air Jordan 13 Black Green

Air Jordan 4 Fluff Grey Orange

Air Jordan 4 Fluff Grey Orange

Air Jordan 4 Fluff Grey Orange

Air Jordan 4 Fluff Grey Orange

Air Jordan 4 Fluff Grey Orange

Air Jordan 4 Fluff Grey Orange

Ideo teams quickly mocked up ideas, often using little more than sticky notes, cardboard and modeling clay. For Air Jordan 4 Fluff Grey Orange this project, a PlayStation 2 game console and a dashboard from an older Ford Edge were pressed into service, Brace said. Air Jordan Gray And Blue

Air Jordan 4 Fluff Grey Orange

''About six users represented 80 percent of the problems," Roberts said. "They were early adopters of technology who put 15 inch screens on the console and huge disk drives in the trunk. "New ideas were tested on drivers. Air Jordan Black Pink

Air Jordan 4 Fluff Grey Orange

Air Jordan 4 Fluff Grey Orange

Air Jordan 4 Fluff Grey Orange

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